Brand Bearbricks

About brand Bearbricks

A large part of Medicom Toy's BE@RBRICK programme is collaborations with companies that have a mascot or a design people recognise instantly. Here the bear takes on a cereal box, a games console or a board game as its motif. These figures work on the shelf because most people already have a relationship with the brand, including those who don't collect.

The brands in the collection

Kellogg's

Tony the Tiger, the tiger from the Frosties boxes, is available from us as a 400% & 100% set in flocky and as 1000% Tony The Tiger Flocky. Flocky means the surface is covered in a soft, velvet-like layer. From Kellogg's we also have King Kombo and Sooty The Bear (Puffa Puffa Rice).

Peko-chan

Peko-chan is the mascot of the Japanese confectionery company Fujiya. We have Chocolate Milky Peko-Chan as a set and two large 1000% editions as maneki neko, the Japanese beckoning lucky cat: Silver and Pink Gold.

PlayStation, Monopoly and Buddy Lee

Sony's first PlayStation came out in 1994, and PlayStation (1st Generation) is painted like the grey console. PlayStation (Blue ed.) is a blue variant. From the board game Monopoly we have Mr. Monopoly and Mr. Monopoly (90th anniversary), and Buddy Lee is the doll mascot of the denim brand Lee.

Karimoku in wood

Karimoku is a Japanese furniture maker, and their Bearbricks are made of wood instead of plastic. That makes them the most expensive 400% figures in the collection: Karimoku Woven #2 and Karimoku Ichigashi (Quercus Gilva) cost around €1,500–1,590.

400% Tony The Tiger Flocky (Kelloggs) $163.00 View figure → 1000% Peko-Chan Maneki Neko (Silver) $1,131.00 View figure → 400% PlayStation (1st Generation) $169.00 View figure → 400% Mr. Monopoly (90th anniversary) $225.00 View figure → 400% Buddy Lee $225.00 View figure → 400% 400% Karimoku Bearbrick - Woven #2 $1,687.00 View figure →

Sizes and prices

Several brand figures are sold out right now, including Coca-Cola (Georgia Green), Kellogg's (Honey), Gelato Pique and two Nike sets. The range changes, so check new arrivals regularly.

How to choose

A brand figure is an obvious gift for someone with a particular connection to the brand: the gamer gets PlayStation, the board-game family gets Mr. Monopoly. Flocky surfaces collect dust more easily than glossy plastic, so use a soft brush. Like wooden furniture, the Karimoku wood figures should be kept away from direct sunlight and moisture.

Related themes

The PlayStation figures are also in Gaming Bearbricks, and Peko-chan goes well with Kawaii Bearbricks and Japanese Art Bearbricks. Many brand figures are collaborations, so also see Bearbrick collabs and BAPE Bearbricks. For the big figures, read everything about 1000% Bearbricks and use the size guide.